We aim to provide a general overview about what a Virtual TradeShow should provide to the exhibitors and visitors of the fair.

Interaction in Real Time - Interactivity

Virtual tradeshow visitors should be able to chat and videoconference in real time with the exhibitors.
They could also be eneabled to chat among themselves and organize meetings in their own chat room, to which they can invite other visitors and the exhibitors.
The software should allow users to exchange business cards and files in-between visitors as between visitors and exhibitors, and of course leave their card at the stands.

Accessibility

The tradeshows should be available via any computer that has an Internet connection simple by using a web browser like internet explorer, firefox, safari.
In order for older machines to be able to log in to the trade show without any problems, the trade show should be also available in a plain text and images version.

Completely Indexable by Every Search Engine

If the objective of the trade show is to sell, it must have a high volume of visits. The only way of getting visits in the internet is having presence in search engines
Each and every product in trade show’s smallest element should automatically legible by all of the search engines of the Internet (Google, Yahoo, MSN, Live).

Multilingual

Each visitor should have the opportunity to chose the language in which they wish to view the trade show, and that option must operate independently from the language that other users have chosen. All visitors should be able to see one another no matter what language they have chosen.

One of the most advanded solutions for Vitual Trade Shows is provided by Tradky Sofware.